Last updated: 20/11/2025

Higgy’s (“we”, “us”, “our”) is committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data. This Privacy Policy explains what information we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.

If you have any questions, contact us at:

Email: hello@higgys.co.uk

1. Who We Are

Higgy’s is owned and operated by:

Dura Beds UK Ltd
Kelvin Business Park
Grange Rd
Soothill
Batley
WF17 6PB
United Kingdom

Dura Beds UK Ltd is the Data Controller for higgys.co.uk.

2. What Personal Data We Collect

We may collect:

2.1 Information you provide

Name
Email address
Postcode or address (if needed for retailer assistance)
Any enquiry or message you submit
Newsletter sign-up details

2.2 Information collected automatically

IP address
Browser and device type
Pages viewed and interactions
Referrer source (Google, Facebook, direct etc.)

2.3 Cookies & tracking technologies

We use cookies for:

Analytics
Functionality
Marketing (Facebook Pixel)
Security (Google reCAPTCHA)
Basic website performance

3. Use of Google reCAPTCHA

To protect our website from spam, abuse and automated attacks, Higgy’s uses Google reCAPTCHA, a service provided by Google LLC and Google Ireland Ltd.

What reCAPTCHA does

reCAPTCHA analyses:

IP address
Browser type
Mouse movements
Time spent on page
Cookies set by Google
Other behavioural patterns

This helps distinguish whether an action (e.g., form submission) is performed by a human or an automated script.

Legal basis for processing

We rely on legitimate interests (Article 6(1)(f) UK GDPR):

Ensuring website security
Preventing fraud
Protecting contact forms from spam

Data sharing

Using reCAPTCHA means certain data is sent to Google.

Google processes this information under its own privacy terms:

Google Privacy Policy: https://policies.google.com/privacy

Google Terms: https://policies.google.com/terms

What this means for you

Google may combine the data collected through reCAPTCHA with other information you’ve previously provided to them (for example if you are logged into a Google account).
Higgy’s does not have access to the data that Google collects through reCAPTCHA.
reCAPTCHA cookies are required for website security and cannot be turned off.

4. How We Use Your Information

We process your data for:

4.1 Enquiry handling

Answering questions, directing you to a retailer, or assisting with product information.

4.2 Newsletter updates

To send updates only if you subscribe.

4.3 Analytics & site improvement

Using Google Analytics to understand site usage patterns.

4.4 Marketing optimisation

Using Facebook Pixel to improve the relevance of our advertising.

4.5 Website security

Using Google reCAPTCHA to protect against spam and fraudulent activity.

4.6 Legal reasons

Compliance with applicable laws and regulatory requests.

5. Sharing Your Data

We may share information with:

5.1 Dura Beds UK Ltd

For warranty queries, product support, and customer service assistance.

5.2 Service providers

Mailchimp (newsletter distribution)
Google (Analytics, reCAPTCHA)
Meta (Facebook Pixel)
Website hosting and maintenance teams

All partners must keep your data secure.

5.3 Legal authorities

If required for law enforcement or legal compliance.

6. How Long We Keep Your Data

Email enquiries: up to 24 months
Newsletter data: until you unsubscribe
Analytics data: typically 26 months
Security logs (including reCAPTCHA data processed via Google): retained according to Google’s terms